Congratulations! You’ve made it to the secret page of my website, the page in which I talk about—drumroll, please—my work as a writer.
In tandem with my art making, I’ve been working as a copywriter for 10+ years. During this time, I’ve worked on projects for Google, Adobe, KQED, ModCloth, and numerous small startups. I’ve learned how to seamlessly write for a wide variety of brand voices. Plus, I’ve tackled every nook and cranny of a company’s copywriting and content needs, from marketing writing, to website wording, to UX copy, to blog posts, to social media posts, to—well, I think you get the idea.
Below is a small sample of the work I’ve done.
I’m always open to taking on new freelance clients and would be happy to talk with you. Feel free and drop me a line at hello@hrothstein.com
Adobe Stock Newsletters
I was hired by an agency to write newsletters for Adobe Stock. Here’s one of my favorites:
Google Assistant for Kids
I was twice hired as a contractor to work on the Google Assistant for Kids. Over the course of my contracts, I wrote games, jokes, UX copy, content proposals, dialogue, and more. I also edited third-party content.
NOTE: The copy in the grey-background screenshots below was written for voice interaction. Some of the formatting did not translate perfectly into text, ergo the unusual capitalizations.
ModCloth Product Descriptions
During my four years at ModCloth.com, I worked on everything from blog posts, to corporate communications, to ad writing, to website copy, to internal style guides, and more. One of my favorite tasks was writing vignette-style product descriptions for the company’s wares.
UX Copy for the Lully App
I wrote the initial UX copy for an app released by Lully, a medical device company whose product helps children overcome night terrors.
Common Cents Labs Articles
I worked with behavioral research firm Common Cents Labs, writing and editing blog posts, annual reports, and press-ready articles.
