Congratulations! You’ve made it to the secret page of my website, the page in which I talk about—drumroll, please—my work as a writer.

In tandem with my art making, I’ve been working as a copywriter for 10+ years. During this time, I’ve worked on projects for Google, Adobe, KQED, ModCloth, and numerous small startups. I’ve learned how to seamlessly write for a wide variety of brand voices. Plus, I’ve tackled every nook and cranny of a company’s copywriting and content needs, from marketing writing, to website wording, to UX copy, to blog posts, to social media posts, to—well, I think you get the idea.

Below is a small sample of the work I’ve done.

I’m always open to taking on new freelance clients and would be happy to talk with you. Feel free and drop me a line at hello@hrothstein.com

Adobe Stock Newsletters

I was hired by an agency to write newsletters for Adobe Stock. Here’s one of my favorites:

 
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Google Assistant for Kids

I was twice hired as a contractor to work on the Google Assistant for Kids. Over the course of my contracts, I wrote games, jokes, UX copy, content proposals, dialogue, and more. I also edited third-party content.

NOTE: The copy in the grey-background screenshots below was written for voice interaction. Some of the formatting did not translate perfectly into text, ergo the unusual capitalizations.

 
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Grammarly Brand Writing

I contracted for three years as a brand writer with Grammarly. During this time, I wrote ads, emails, campaign copy, landing pages and more. Here are a few of my favorite projects.

Two of the emails I wrote for Grammarly’s Black Friday campaign were recognized by reallygoodemails.com.

I wrote all copy for Grammarly’s popular year-in-review personality campaign. We’re talking personality results like this one, a landing page, emails, and social posts.

Here’s an email I wrote for a marketing email series. Ta-da!

ModCloth Product Descriptions

During my four years at ModCloth.com, I worked on everything from blog posts, to corporate communications, to ad writing, to website copy, to internal style guides, and more. One of my favorite tasks was writing vignette-style product descriptions for the company’s wares.

 
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UX Copy for the Lully App

I wrote the initial UX copy for an app released by Lully, a medical device company whose product helps children overcome night terrors.

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You can see more of my writing here. I look forward to working as your wordsmith!